LOOP MUSIC FESTIVAL

品牌视觉设计

Almost all electronic dance music has a certain structure and rules, no matter how complicated and changeable it is, there is a certain structure to follow. Electronic dance music is like writing: one beat is equal to one word, eight words (beats) are one sentence, and four sentences are one paragraph. Such paragraphs are called "loops". Then there is a loop that repeats itself.

LOOP MUSIC FESTIVAL is committed to creating an uninterrupted music experience. The starting point of the brand concept: youthful vitality is constantly appearing and advancing like a loop. This open brand logo has the original meaning of infinite loop, which implies that music and happiness cycle continuously.

几乎所有的电子舞曲都有一定的结构和规则,无论它多么复杂和多变,都有一定的结构可循。 电子舞曲就像写作:一个节拍等于一个单词,八个单词(节拍)是一个句子,四个句子是一个段落。 这样的段落称为“循环”。 然后有一个重复的循环。
LOOP MUSIC FESTIVAL致力于创造不间断的音乐体验。 品牌概念的出发点:青春活力不断循环出现和发展。 这个开放品牌的徽标本来就是无限循环的,这意味着音乐和幸福不断循环。

The Font 字体选择

Fonts from the Myriad Pro font family are used to express the power of the festival. This font is regular, but the details are very individual, in line with the serious attitude of LOOP MUSIC FESTIVAL hopes to create music, but at the same time it has the unruly and unrestrained young people.
This sans serif font is powerful, concise and clear. In line with the theme of passion, youth and vigor of the music festival. The simple and strong sans serif fonts express the atmosphere of the music festival more powerfully.

字体方面采用Myriad Pro字体家族的字体,来表现音乐节的力量感。这款字体规整,但是细节处理大有很有个性,符合LOOP MUSIC FESTIVAL希望创达的音乐的认真态度,但同时又有年轻人的不羁与不束。
这款无衬线字体刚劲有力,简洁明了。符合音乐节热血、青春、朝气的主题基调。在无衬线字体简洁粗壮的字体中,更有力的表达音乐节的气氛。

The Color 色彩选择

The two colors of black and white have strong visual expressive power. This tension brings strong sensory impact to people like rock music; orange-red expresses the passion and yearning for self and music in the hearts of young people. The color that symbolizes youth and the color that symbolize power collide with each other, which also intuitively conveys through the visual level that LOOP MUSIC FESTIVAL hopes to not only bring impact to the audience at the auditory level, but also hope to explore the possibility of multi-sensory experience at other levels.

黑白两种色彩具有强烈的视觉表现力,这种张力同摇滚音乐一样给人们带来强烈的感官冲击;橙红色则表达了年轻人心中对自我与音乐的热情与向往。象征青春的色彩与象征力量的色彩相互碰撞,这也通过视觉层面直观传达了LOOP MUSIC FESTIVAL希望不止于听觉层面给受众带给冲击,更希望在其他层面挖掘多感官体验的可能性。

Posters 海报

Poster size: 600×900mm 海报尺寸:600×900mm

Used for offline posters and publicity 用于线下海报宣传



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