SNAP

Through branding, the elderly can build a more autonomous and dignified life vision in their later years. Many elderly people want to live in a safe and comfortable environment, but often because of poor health, they have to live with their children in a new family, which makes many elderly people uncomfortable. Hope the brand can give the elderly more lifestyle choices.

Targeting the target population is middle-aged women and men aged 30-40. Most of these people have the old and the young at home, typical of a four-two-one Chinese family structure. In response to this family structure, the project launched wearable parent-child smart devices. Committed to alleviating this family structure that young people are too busy to care about and ensure the health and safety of their families.

通过品牌构建老年人晚年可以更加自主、更加有尊严的生活愿景。许多老年人希望生活在自己安心，舒适的一个环境中，但是缺往往因为身体不佳，不得不与子女构建的新家庭一起生活，使得许多老年人不适应。希望品牌可以给与老年人更多的生活方式的选择机会。

将目标人群定位在30-40岁的中年女性与男性，这类人群多是家中上有老下有小，典型的四二一的中国式家庭结构。项目针对这种家庭结构，推出了可穿戴的亲子智能设备。致力于缓解这种家庭结构中带来的年轻人因为忙碌，而无法关切、确保家人健康和安全的问题。